BRAND IDENTITY | LOGO DESIGN | ILLUSTRATION | APPAREL DESIGN
TEXAS HOCKEY APPAREL
Texas Hockey Apparel is a lifestyle brand focused on two things: Texas and hockey. It was developed around the founders' love and passion for the game, as well as the Lone Star State. Those same values are embedded into every product designed and sold. Pair that with the highest quality merch, and you have yourself one kick-ass brand that is loyal to hockey fans all over the great state.
A LITTLE VINTAGE, A LOT OF MODERN, AND UNAPOLOGETICALLY TEXAN.
While being "Texas" is truly a mindset, there is also a lot of inspiration to draw from to create a great visual language. The brand direction is influenced by everything to do with Texas. From ranchers and cattle branding, to neon signs and honky tonks. This allows the brand to stand out among competitors, while becoming uniquely Texan.